Managing your personal brand
When seeking your first job, many businesses want to know if an applicant's core values match their own. How does your personal brand look out there?
Your digital footprint
Many businesses want to know if an applicant's core values match their own when assessing job applications.
To help them do this, they often explore the social media profiles of applicants to get a broader idea of the personality and interests of the person applying.
While you might think Facebook, Twitter, YouTube, TikTok or Instagram can be safe, personal spaces to keep up to date with friends, avoid posting anything that you wouldn't want recruiters or future employers to see.
5 ways to clean up your digital footprint at myfuture.edu.au
One of the more popular platforms for job information, vacancies and communicating your personal brand is LinkedIn.
Even if you have little professional experience, creating and maintaining a LinkedIn profile can let you:
- show employers what benefits and personal traits you can offer
- connect with like-minded people
- find out about companies you may be interested in working for
- join professional groups to be more aware of industry news and employment trends.
Learn more about expanding your job network and career profile at LinkedIn.
Further resources
To learn more about managing your personal brand, check out these articles:
- 10 things to think about in managing your personal brand from Smart Company
- The art of self-marketing at seek.com.au.