Meeting the needs of CALD communities
Different cultures have different expectations and preferences when it comes to communication. We conduct regular research with CALD users to ensure that it meets their needs.
This includes testing with users who have limited English skills.
We also run focus groups with those who are more fluent. They play an important role in educating family, friends and the broader community.
We partner with CALD news outlets and community leaders to distribute vital information. Our social team creates assets in many languages, targeting specific user groups.
Our team has developed an accessibility guidance tool to help staff create content. The guide provides recommendations about the best format and channel for specific audiences. Research indicates the priority languages are Arabic, Chinese, Vietnamese and Korean.
Sharing insights and research between agencies and organisations is crucial. We frequently engage with partners and stakeholders, including:
• Department of Customer Service CALD Community of Practice
• Multicultural NSW
• Multicultural Health Communications Service
This work goes a long way towards improving accessibility for CALD users. Ensuring that everyone in the community can access government services and program information, regardless of ability, location or experience, is a priority for nsw.gov.au.
Leave a comment below if there are accessibility enhancements you’d like to see on nsw.gov.au.
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Statistical Source: ABS Census TableBuilder 2021, filtered for NSW.