NSW Government User Generated Content Guidelines for content creation

If you would like to participate, we will feature your best photos and videos shared using our official hashtags across our website, Facebook, Instagram and LinkedIn.  

Your content may have the opportunity to reach a wider audience and be featured in our official social medial channels if you follow our Guidelines and agree to our Terms and Conditions.  

We can't wait to see your amazing images and videos that show off NSW. 

How to get involved 

Step 1: Follow our channels. 

The NSW Government uses the following social medial channels: 

• NSW Government Instagram
• NSW Government Facebook
• NSW Government LinkedIn 

Step 2: Create and upload quality content. 

Your content is more likely to be shared on our channels if you adhere to the following Guidelines: 

• Post high-quality images or videos: use high resolution and bright colours.  
• Relevance to NSW: consider if your content is relevant to the state of NSW and its communities.
• Positive representation: ensure your content shows a positive representation of NSW, including its people, culture, and attractions.
• Respect privacy: make sure your content does not violate anyone's privacy. If you are including personal information, ensure you have consent of that person to do so. 
• Do not violate any guidelines or laws: your content should comply with the relevant social media channel guidelines and relevant laws.
• Non-commercial or editorial content: do not share content that contains proprietary material such as logos, trademarks or copyrighted material unless you have obtained the necessary permissions.
• Avoid offensive material: please do not share content that is offensive, inflammatory, discriminatory, or violates any laws.

Paid Media: 

If desired, we may choose to pay for additional visibility for your content in the form of a sponsored post. This means that your content will be promoted and shown to a wider audience beyond our followers through paid advertising.

Working with photographers and influencers:

You may engage photographers or influencers to assist you in creating the content. Any content produced should adhere to these Guidelines and our Terms and Conditions.

Step 3: Use our hashtags and tagging when sharing your content

When sharing your content on your own channels, include the official hashtag #NSWGov and tag our account @nswgov. We regularly monitor this hashtag and select featured content from this pool to share on our official channels. By using the official hashtag or tagging our account when you share your content, you agree to our Terms and Conditions.

Step 4: If your content is selected

If your content is selected to be featured on our official channels, we will notify you by commenting on your post and ask for your explicit consent to use it. Before giving your consent, please make sure to read and agree to our Terms and Conditions.     

Please note that we may amend, alter, or change these guidelines at any time at our discretion. It is your responsibility to ensure that your content follows the Guidelines.

Terms and Conditions

These terms and conditions apply to our use of images, photographs, video and other user generated content (the ‘Content’). 

By using our hashtags or tagging our account, you:

1. Confirm that you are at least 18 years of age and can agree to these terms. 
2. Warrant that the Content is your original creation and not copied from anyone else, or alternatively, that you have obtained from the rights holder all rights necessary to allow us to use the Content. 
3. Warrant that the Content does not include any personal information, or alternatively, that you have obtained the appropriate consents to allow us to use the Content.
4. Grant the NSW Government a non-exclusive, royalty free, worldwide and revocable licence to use the Content. If you wish to revoke the licence, you can do so by contacting us at social@customerservice.nsw.gov.au, and we will remove the image as soon as possible.
5. Consent to the NSW Government publishing your relevant social media username, name or other personal information in connection with the Content for the purposes of crediting you as the creator of the Content. 
6. Confirm that the creation and use of the Content complies with all applicable laws and regulations.
7. Warrant that the Content does not infringe or otherwise violate the copyright, trademark, privacy, intellectual property or other rights of any third party.
8. Acknowledge that the NSW Government may not publish the Content, despite the Content complying with the Guidelines. 
9. Acknowledge that the Content may be removed at any time, without notice. 
10. Subject to your post being sponsored, you agree that you will not receive any payment or other remuneration for our use of the Content.