Purple Flag

• Safety. Proportionate levels of visible, effective policing, capable guardians that can de-escalate situations before they occur and active surveillance.
• Care. Responsible guardianship, customer care and concern for community health.
• Regulation. Positive and proactive approach to licensing and regulation.
• Services. Appropriate levels of cleansing and waste, and access to public amenities.
• Partnership. The active involvement of business, liquor accords or other associations in contributing to a welcoming, clean and safe precinct.
• Perceptions. A valid and positive presentation of the area to customers.

• Public transport. Safe, affordable, well-managed late-night public transport, including adequate provision for taxi, ride share and other on-demand drop-off and pick-up services.
• Car parking. Where appropriate, availability of secure late-night car parking.
• Pedestrian routes. Clear, safe and convenient pedestrian links within the precinct and when leaving the area.
• Crowd management. Where applicable, measures to deal with overcrowding, congestion, and conflict between pedestrians and moving vehicles.
• Information. Practical information and guidance available for visitors to the area.
• Partnership. Business, venues and transport operator commitment and participation to support the safe movement of people and vehicles.

• Food and dining. A diverse choice of food venues including affordable options.
• Pubs and bars. Well-managed venues. Catering to varied tastes, including regular programming or cultural activities as appropriate to the area.
• Late night venues. Where applicable, diversity in late night venues (trading after 9pm) beyond food and drink options including but not limited to entertainment and shops. The late-night offer should complement the diverse appeal of the precinct as a whole.
• Early evening activity. An active early evening period, such as late opening shops, sporting and leisure opportunities, and night markets that offer a diverse appeal to all age groups.
• Building use. Creative and imaginative use of buildings in the evening and at night.
• Arts and culture. A vibrant, inclusive arts and cultural scene either through regular programming in venues or/and through events. 

• Location. Appropriate location, clustering, and capacity of venue types and amenities.
• Diversity. A successful balance of uses.
• Clarity. Clear, accessible pedestrian links and wayfinding.
• Animation. Attractive, well-used public places, active streets and building frontages.
• Good design. Thoughtful and imaginative design for the night.
• Identity. Character and identity through natural and built features to reinforce appeal in addition to social, historical, and cultural significance and connections to community.

• Data. Access to data to support a sound statistical base for policy-making and action.
• Strategy. Positive strategic objectives and targets.
• Coordination. Public policy and regulatory coordination and focus.
• Leadership. Clear responsibilities for policy and action.
• Partnership. Multi-sector endorsement and commitment across local and state government agencies, private businesses, associations, and liquor accords.
• Community. Dialogue with consumers and residents.

Purple Flag accreditation will place your precinct on the international map as an area that is known to be a safe, diverse and vibrant place to visit at night. The Purple Flag program and application process can foster greater collaboration, creating opportunities for businesses, governments, and community members to connect and strengthen local networks.

If your precinct achieves Purple Flag accreditation, it will attain or exceed a standard of excellence in:

• night-time economy management
• planning for continuous improvement and development.

Short-term benefits:

• immediate increase in visibility and positive reputation
• raised profile that attracts more visitors
• increased foot traffic, leading to higher revenue for local businesses
• enhanced community engagement and stakeholder collaboration
• reduction in crime rates and antisocial behaviour.

Long-term benefits:

• sustainable economic growth driven by a thriving night-time economy and precinct
• attraction of new investment and business opportunities
• continuous development through a structured improvement framework
• strengthened community identity and pride
• creation of a vibrant, safer and diverse precinct that becomes a model for other areas.

As the program becomes more established, these benefits will amplify, making Purple Flag precincts key drivers of vibrant and sustainable night-time economies.

If you are a business owner, getting involved in your precinct’s Working Group allows you to build new connections with people from Council, regulatory bodies and state government. You can draw on these relationships to help improve your precinct and, indirectly, your business. In the long-term, you may also experience increased foot traffic and revenue.

If you are from Council or government, Purple Flag provides a well-recognised structure and strategy for improving the night-time economy in your area. Having a recognised Purple Flag precinct within your local area can:

• increase the number of people who visit your area
• demonstrate to investors that the Council has a plan in place for their entertainment precinct and night-time economy.

If you are from a community group or organisation, being involved in Purple Flag allows you to have a say in the future of your precinct’s night-time economy.

If you are from other sectors, such as public protection, infrastructure, development or management, being involved in Purple Flag will give you the opportunity to build partnerships with other people with shared goals to improve the night-time economy in your area. Together, you can accomplish those goals more efficiently. This has flow-on benefits for everyone involved.